Google Shopping adds a share menu shortcut to compare prices

Google Shopping was not a particularly high profile element of the search experience, but that seems set to change as Version 56 of the Android app has arrived with a bunch of new features. Many we already knew about, but this update has brought us yet another new feature. Ahead of the Black Friday shenanigans, Google has added a price comparison feature in the app, which is accessed through the sharing context menu. By highlighting and sharing a block of plain text, Google Shopping will make a search amongst the myriad of stores and websites it monitors and takes you to a page comparing prices for that product, using the same format as the web version. It’s a little bit like the Amazon Assistant app, which allows you to check the price of a product on Amazon, in line.

Our Editor-In-Chief, Mishaal Rahman spotted the new feature in the code for the new version of the app, in addition to the raft of new features introduced last month, including price tracking on specific products, price insights to help you decide if a price being offered is above or below average, and details about physical stores, such as their parking availability and if kerbside pickup is available, presumably pulled from the Google Maps ‘Guide’ community, which has been collating this kind of data for several years.

At present, these features are only available to US users – in fact, the Google Shopping app doesn’t appear in some local Play Stores. Google says it refocused on the Google Shopping app and website in response to the current pandemic which has seen a huge rise in online shopping during 2020. With the regular triple threat of Black Friday, Cyber Monday and Singles Day just around the corner, Google has given savvy shoppers an army of tools for finding the best bargains.

Google Shopping: Discover, compare prices & buy (Free, Google Play) →

 

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