Google Pay customers in India can now buy and send digital gift cards

At the 5th edition of the Google for India event earlier this year, Google announced several new Google Pay features. These included tokenized cards and NFC support, Google Pay for Business, Spot codes, and support for entry-level job searches. Out of the lot, the new Spot platform for businesses was quite a handy addition, as it allowed merchants to set up digital storefronts within the app and gave users the option to buy products/services without leaving the app. Using this feature, you can order food, buy groceries, purchase travel tickets, and do much more right within the app. Now, thanks to a partnership with Woohoo, you can also purchase and send digital gift cards on the platform.

As per a recent report from Gadgets360, Google Pay has partnered with Pine Labs-owned end-to-end gifting company Qwikcilver to bring its consumer brand Woohoo to the Spot platform. With this integration, you’ll be able to purchase digital gift cards from over 150 brands on Google Pay and use them at prominent online portals and offline stores across 1,500 cities.

To purchase a digital gift card, you’ll have to open the Google Pay app on your phone and tap on the Explore button next to the ‘Businesses & bills’ section. In the following window, you’ll have to enter ‘Woohoo’ in the search bar at the top and select the result that pops up. This will open up the Woohoo storefront, where you’ll find the best deals on digital gift cards on the front page. In case you’re not interested in the deals, you can also filter gift cards by tapping on the ‘Brand Cards’ or ‘Categories’ tabs at the top.

Once you purchase a gift card, you can share it directly through the Woohoo storefront via email, SMS, or both. To commemorate the launch, Woohoo is currently offering up to ₹500 cashback on the purchase of gift cards through Google Pay.

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